Etsy listing image size basics
Etsy currently recommends listing photos with both width and height of at least 2000 pixels. Etsy also says the first listing photo should be at least 635 pixels in both dimensions to avoid a possible search-visibility disadvantage.
For the first listing image, Etsy recommends a horizontal or square orientation so the focal point survives thumbnail crops. Using a consistent shape across listing photos also creates a more cohesive gallery.
Etsy shop banner sizes
For standard shop customization, Etsy lists a minimum size of 1200×160 pixels for a Mini Banner and 1200×300 pixels for a Big Banner. Etsy Plus carousel banner images also use a 1200×300 pixel minimum.
Prepare important text and logos with generous safe space because banners may be displayed at different sizes on desktop and mobile.
Etsy image formats and transparency
Etsy supports JPG, GIF, PNG, SVG, and HEIC shop images. Etsy notes that animated GIF files and transparent PNG files are not supported as expected; transparent areas can appear black after upload.
For product photography, JPG is a straightforward choice. For graphics that need transparency elsewhere, keep a transparent master copy and export an Etsy-ready version with a solid background when necessary.
Resize and compress Etsy images before upload
Start with a clean master image, crop for the listing composition, resize to the dimensions you need, and then compress the upload copy without making product details hard to inspect.
If uploads are slow, reduce unnecessary file weight rather than shrinking a high-quality product image below Etsy’s recommended dimensions. Use the Image Dimensions Checker before resizing so you know the exact starting size.
Frequently asked questions
What size should Etsy listing photos be?
Etsy currently recommends listing photos with both width and height of at least 2000 pixels. The first listing image should be at least 635 pixels in both dimensions.
Should the first Etsy listing photo be square or landscape?
Etsy recommends the first listing photo be horizontal or square so the main subject is less likely to be cut off in thumbnail crops.
Does Etsy support WebP listing images?
Etsy’s current supported shop-image list includes JPG, GIF, PNG, SVG, and HEIC. WebP is not included in that list, so use a supported format for Etsy uploads.
Can I upload a transparent PNG to Etsy?
Etsy says transparent PNG files are not supported as transparent images; transparent areas can appear black. Export a version with an intentional background when needed.